wemba
Biuro Programu WEMBA
Szkoła Główna Handlowa
ul. Rakowiecka 24, pok. 104
02–521 Warszawa
tel./fax +48 22 849 5374
tel. +48 22 849 9733
+48 22 564 9770..9773
biuro@wemba.edu.pl
http://wemba.edu.pl

Brochure (1.5MB pdf)

Faculty (0.8Mb pdf)

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Course of Studies

Faculty

Program courses are taught by lecturers from the Warsaw School of Economics and the University of Minnesota. Each Polish professor has an American partner with whom he cooperates in constructing the curriculum and selecting tuition methodology. Moreover, lecturers from other foreign universities and renowned practitioners are invited to participate in conducting the courses.

John Anderson
Tomasz Berent
John Bryson
Charles Caliendo
Rajesh K. Chandy
Norman Lee Chervany
Marzenna Cichosz
Bogusław Czarny
John Fossum
Marian Geldner
Michał Goliński
Zhaoyang Gu
Michael J. Houston
Mirosław Jarosiński
Michał Jaworski
Edward Joyce
Bogumił Kamiński
Anna Karmańska
André Kudelski
Robert Kudrle
Aleksandra Laskowska-Rutkowska
William Li
Svjetlana Madzar
Ian H. Maitland
Piotr Maszczyk
Jacek Miroński
Timothy Nantell
Om Narasimhan
Marcin Pielaszek
Aneta Pluta-Zaremba
Piotr Płoszajski
Jacek Pogorzelski
Dileep Rao
Ryszard Rapacki
Gautam Ray
Judy Rayburn
Krzysztof Rutkowski
Bodo B. Schlegelmilch
Pervin Shroff
Tomasz Siemiątkowski
Steven J. Snyder
Tomasz Szapiro
Kevin John Upton
Paul Martin Vaaler
Marzenna Weresa
Wojciech Więcław
Wiktoria Wróblewska
Piotr Zaborek
Srilata Zaheer
Aks Zaheer
Mahmood A. Zaidi
Jianqi Zhang
Bodo B. Schlegelmilch

Prof. Bodo B. Schlegelmilch

Kariera akademicka

Dipl. Betriebswirt (1979), Fachhochschule Köln
MSc (1981), University of Manchester (UMIST)
PhD (1983), University of Manchester (UMIST)
FCIM (1990), The Chartered Institute of Marketing

Specjalizacja

Innovation in International Organisations, International Knowledge Management, International Marketing Strategy, Market Entry

Badania

Research Report, Expertise: Love, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1993. Charity Marketing: An Empirical Analysis of Donor and Volunteering Behaviour in the U.K.. March 1993, Report Prepared for the Charities Aid Foundation; Schlegelmilch, B.B., Diamantopoulos, A.. 1990. The Perceived Environmental Impact of Rail and Road Freight Transport: A Qualitative Analysis. January 1990, Report Prepared for the British Railways Board

Publikacje

Keegan W.J., Schlegelmilch, B.B., Stöttinger, B.. 2002. Globales Marketing-Management. Eine europäische Perspektive. 789 Seiten, Oldenbourg-Verlag, München

Diamantopoulos, A., Schlegelmilch, B.B.. 2002. Taking the Fear out of Data Analysis. (1st edition: 1997, 2nd edition: 2000), 3rd edition, The Dryden Press, London

Kreuz, P., Foerster, A., Schlegelmilch, B.B.. 2001. Customer Relationship Management im Internet: Grundlagen und Werkzeuge für Manager. 116 Seiten, Norderstedt Verlag

Keegan, W.J., Schlegelmilch, B.B.. 2001. Global Marketing Management: A European Perspective. 610 pages, Financial Times, Prentice Hall, Essex

Schlegelmilch, B.B.. 1998. Marketing Ethics: An International Perspective. 468 pages, International Thomson Publishing, London

Hendel, A., Linn, S., Schlegelmilch, B.B., Vestring, T.. 1989. Die besten Business Schools der USA: Der Weg zum Master of Business Administration (MBA). 184 pages, Campus Verlag, Frankfurt