Przebieg studiów
Wykładowcy
Zajęcia w programie prowadzone są przez wykładowców Szkoły Głównej Handlowej oraz University of Minnesota. Każdy polski profesor ma amerykańskiego partnera, z którym współpracuje przy tworzeniu programu kursu i wyborze metod nauczania. Do prowadzenia zajęć zapraszani są ponadto wykładowcy innych uniwersytetów zagranicznych, a także wybitni praktycy.
| John Anderson Tomasz Berent John Bryson Charles Caliendo Rajesh K. Chandy Norman Lee Chervany Marzenna Cichosz Bogusław Czarny John Fossum Marian Geldner Michał Goliński Zhaoyang Gu Michael J. Houston Mirosław Jarosiński Michał Jaworski Edward Joyce Bogumił Kamiński Anna Karmańska André Kudelski Robert Kudrle Aleksandra Laskowska-Rutkowska William Li Svjetlana Madzar Ian H. Maitland Piotr Maszczyk Anna Matysiak Jacek Miroński Timothy Nantell Om Narasimhan Marcin Pielaszek Aneta Pluta-Zaremba Piotr Płoszajski Jacek Pogorzelski Dileep Rao Ryszard Rapacki Gautam Ray Judy Rayburn Krzysztof Rutkowski Bodo B. Schlegelmilch Pervin Shroff Tomasz Siemiątkowski Steven J. Snyder Tomasz Szapiro Kevin John Upton Paul Martin Vaaler Marzenna Weresa Wojciech Więcław Wiktoria Wróblewska Piotr Zaborek Srilata Zaheer Aks Zaheer Mahmood A. Zaidi Jianqi Zhang |  Prof. Rajesh K. Chandy Kariera akademicka PhD, 1996, Business Administration, Univ. of Southern California Specjalizacja Radical innovation; Technology management; Advertising strategy Publikacje Why Some Acquisitions Do Better than Others: Product Capital as a Driver of Long-term Stock Returns, with A. Sorescu and J. Prabhu, forthcoming, Journal of Marketing Research, 2006 "From Invention to Innovation: Conversion Ability in Product Development," with B. Hopstaken, J. Prabhu, and O. Narasimhan, forthcoming, Journal of Marketing Research, 2006 "Modeling the Effects of Television Advertising: Which Ad Works, When, Where, How Long, and Why," with G. Tellis, D. MacInnis, and P. Thaivanich, Marketing Science, 2005 The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic? with J. Prabhu and M. Ellis, Journal of Marketing, 2005 "Sources and Financial Consequences of Radical Innovation," with A. Sorescu and J. Prabhu, Journal of Marketing, 2003 "What Will the Future Bring? Dominance, Technology Expectations, and Radical Product Innovation," with J. Prabhu and K. Antia, Journal of Marketing, 2003 "What to Say When: Advertising Execution in Evolving Markets," with G. Tellis, D. MacInnis, and P. Thaivanich, Journal of Marketing Research, 2001 "The Incumbents Curse? Incumbency, Size, and Radical Product Innovation," Journal of Marketing, 2000 "Which Ad Works, When, Where, and How Often? Testing the Effects of Direct TV Advertising," with G. Tellis and P. Thaivanich, Journal of Marketing Research, 2000 "In Search of Diversity: The Record of Major Marketing Journals," with G. Tellis and D. Ackerman, Journal of Marketing Research, 1999 "Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize," with G. Tellis, Journal of Marketing Research, 1998 |